A recent Deloittes survey shows 4 out of 5 UK adults owns a smartphone.Now that's saturation. But what does it really mean?
Corollary: 1 in 5 UK adults is smart enough not to need a smartphone...
Or, 1 in 5 UK adults is defeated by the technology...
Source: BBC, credit Grinvalds, Thinkstock
Judging by the usage patterns measured, 4 in 5 UK adults must be very boring. Sent from my desktop as my new smartphone recharging - I dropped the other one in the sea (accidentally)...
